Oculus Digital - digital strategy, web design & development, e-marketing, usability, accessibility

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Work

Content Management System (CMS)

This website promotes learning across eight sectors. Looks like Flash, feels like Flash. It’s not. It’s completely accessible. Great CSS.

Content Management System (CMS)

Easily navigable, deep content, managed through CMS by administrators. Multiple templates available for laying out content.

Content Management System (CMS)

Our chosen CMS for this website is based on Microsoft .NET. It mirrors the website making it easy to learn for administrators. Yet it’s highly flexible for developers.

Content Management System (CMS)

Not only are there hundreds of pages on the website, there are downloads too: movies in Flash or zipped for convenience; PPTs, Docs, XLSs and PDFs.

Content Management System (CMS)

Any user is free to submit content to the website (case studies, news, events, resources, etc). Submissions go into workflow for approval.

Read the case study

01
E-Marketing

We regularly send out e-mails for Compuware, with a monthly e-newsletter distributed in English, French and German to recipients around the world.

E-Marketing

Simple, clear, concise. E-mails regularly achieve over 12% open rate.

E-Marketing

All of our e-mails follow best practice guidelines - although this looks entirely graphical, it has a full text replacement.

E-Marketing

Clearly a targeted list: 44% unique openings, 10.5% click-through rate.

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02
Animation

We edited raw video footage from Steria, sponsors of the Renault F1 team, featuring Fernando Alonso.

Animation

We overlaid graphics to help tell the story of Steria’s involvement with Renault F1 and to highlight Steria’s expertise and heritage.

Animation

The final animation has a roaring soundtrack, as you’d expect. Result? Significant footfall increase to the stand at the event in India.

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03
Web Design

The BioGuide Directory graph is pulled dynamically from the database – ensuring the most up-to-date data is presented.

Web Design

Easily navigable, deep content, managed through CMS by administrators. Users can search site-wide and/or by BioGuide companies.

Web Design

From unique page naming and meta content, through to user-friendly language URLs, our websites consistently achieve excellent SEO rankings.

Web Design

One key metric sums up this website: users go to 80% more pages at LBN than they do on similar size websites (industry average, based upon 1000s of websites).

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04

Home / Work / About us / Capabilities / Contact

About us

We can enhance your strategy, build a website, integrate back-end systems and business processes, devise and deliver e-marketing and online advertising campaigns. Are you seeking digital deliverance? Stop looking. Tell us the challenge and we'll deliver a superb solution.

Our mother ship, Oculus Design & Communications, has delivered a superb cross-section of marketing communications services to both private and public sector clients large and small since 1992. Many of these projects have been digitally based, so we thought it high time we launched a dedicated division.

The digital sector has become confusing: lots of jargon, lots of repetition and way too much irrelevance. We have a no-nonsense approach. We've been doing this since the web started, which means our knowledge and understanding of how to solve digital problems are, to be frank, extremely good. We really do set out to demystify the ‘black art’ stuff and provide clear insights.

Meet the team

Click on a thumbnail to read about us

Adrian Garcia-Sierra

Digital services director

Digital/Web strategy lead. Multi-disciplined digital practitioner. My passion these days is for mobile apps and optimised websites, user experience (UX) and personalisation of content.

Did you know? Although sarcastically challenged by an Independent journalist, I did obtain one of the world's first doctorates in e-commerce, pre Dot Com bubble, in 1998! (So there). And, I predict the mobile web/apps are going to be BIG – so get with it.

Digital strategist and consultant
Specifications and project definitions
Information architecture
User journeys and experience
Accessibility
Mobile apps

Chris Kew

Webmaster

Highly experienced designer and front-end web developer. Initially trained as a graphic designer, I have increasingly moved into the development and web infrastructure space.

Did you know? I am known as the Oculus evangelist for web standards, best practices and accessibility. (Just a few of his many skills – Ed.)

Digital designer
Front-end web developer
CSS guru, JavaScript, accessibility and web standards
User journeys/experience
Mobile website developer

Lisa Browne

Digital account director

I've worked in marketing for over 11 years with experience working on above- and below-the-line projects across several sectors. My former clients include Ordnance Survey, Zurich and Dyson.

Did you know? We built a website for my client CfBT, www.lotc.org.uk, which launched in October 2008. It now benchmarks in Google analytics way ahead of sector and site-size peers – brilliant!

Strategic planning and project management
Pre- and post-campaign analysis
User scenarios/personas
CMS administration
Client account management

Nick Liebmann

Senior web developer

Lead web developer. Experience of full development life cycle, including full testing and deployment. I've worked for and with many blue-chip clients, including Apple, TomTom, Mowlem, Pipex Internet and the Home Office.

Did you know? When not coding, I'm happiest crewing my dad's boat – we recently came 12th in our class in the Round the Island race.

Multi-tiered ASP.NET
Information architecture
Web applications
Mobile sites and devices
iPhone/iPad/Android app development
SQL database design and programming

Joanne Belcher

Web developer/designer

Front-end web developer and designer. I have a keen interest in visual and dynamic design. I have designed and produced websites, e-mailers and Flash animations for many clients, including recently: Compuware and Oculus Digital.

Did you know? I recently joined Oculus having previously worked with clients such as Toyota, Laithwaites Wine and Sunday Times Wine Club.

Digital designer
Front-end web developer/Designer
(X)HTML, CSS, JavaScript and Flash with ActionScript
E-mail marketing

Simon Pursey

Designer

Brought up in print, I now produce our digital design work. I've designed work for many blue-chip clients, including internet and intranet, online advertising, kiosk micro-sites, print and editorial.

Did you know? We recently won a pitch to produce educational materials for UK Parliament. My illustrations won us the pitch!

Visual concepts
Graphic design and production
Animation (Flash/AfterEffects)
Illustrator
Client interaction

Home / Work / About us / Capabilities / Contact

Capabilities

We are focused on four core areas of digital delivery, covered below. All digital projects we take on are incorporated into our web development methodology. This ensures consistency of design and build, delivery and performance, and importantly for our clients – measurability of our joint success.

Our services

Strategic consulting

Planning is vital to digital projects. We never begin designing or building websites and e-mailers without first carefully considering our client, their customers or audience, branding, technical parameters, the sector and business model in question, competitors, and much more.

All of this helps us build the bigger and crucial picture of requirements. This stage also allows us to consider integration into back-end systems and processes, which adds huge value to otherwise stand-alone websites and online campaigns.

Digital strategies, site audits and benchmarking
Digital brand management
Business case and ROI metrics
Usability and accessibility
Technical considerations/advice
SEO, analytics, e-commerce, hosting

Web and iPhone/iPad/Android app design and development

From 4 pages to 4000, static or dynamic, creating striking and compelling websites is where Oculus Digital excels. We balance style, content, accessibility standards and usability skills to deliver sites that fulfil your web strategy.

Websites need constant attention – we don't believe websites should be one-off projects, but rather a marketing channel or information resource that should be regularly added to and improved. Two of our recently built websites are way ahead of their peers according to the Google Benchmarking service – that's the kind of ROI we love – and proof we've got it right.

Both of these sites use Kentico our preferred CMS of choice – we are a Gold Partner and have just become the first Kentico Certified Training Partner on mainland UK. We also won the 2009 global award for 'Best Education Site' for www.lotc.org.uk

Websites, intranets, extranets, portals
Mobile-optimised websites
iPhone/iPad/Android apps
Web 2.0 social media/networking sites
Web 2.0 social media/networking sites
Information architecture, wireframes and specifications
Creative concepts and design
(X)HTML, CSS, .NET (.aspx), XML, JavaScript/jQuery, Flash
Kentico CMS
Database management and business process integration
Metrics, monitoring, testing and training

E-marketing

A solid online strategy has to encompass driving traffic to your website(s). We know how to exploit the marketing opportunities offered by the internet – from e-mailing campaigns and data management, online magazines and e-newsletters, through to rich media advertising.

Our online expertise can help you promote your company, product or event to maximum effect and you can clearly measure the ROI.

Creative concepts, design and production
Copywriting/proof-reading
Campaign set-up and end-to-end e-marketing management
Surveys, polls, micro-sites, landing pages and banner ads
Data/list management
Online magazines and e-newsletters

Rich internet applications

Rich internet applications (RIAs) provide an increased level of interactivity, similar to traditional desktop software. RIAs deliver a more engaging user experience both over the web and via desktops.

This is achieved through technologies such as JavaScript, AJAX and Flash aligned with content creation via video production and 3D animation.

Creative, graphic design and production
3D animation (Flash/AfterEffects)
Video production and editing
Interactive presentations and CD-ROMs, demos and showreels
JavaScript, AJAX

Our methodology

Define the project

Fully understand client requirements
Fully understand user requirements
Undertake competitor/peer website review and expert evaluations
Set up internal team, planning requirements and external communications with client
Create requirements specification, project plan and project scope document and agree costs/timescales

Strategy and high-level design

Review existing and any new content
Review website structure and individual page views
Review functionality of website and suggest new features that could be added
Create content delivery plan, sitemap, wireframes, user scenarios, functional specification, test plans and hosting plans

Design

Creative brief including brain-storming session(s)
Create concept designs
Create CSS (style-sheets) and (X)HTML prototype of website
Test HTML prototype for accessibility, browsers, etc.

Production

Produce website content from copy-deck
Build template pages from proto-site
Populate pages with content
Build functionality elements
Undertake internal testing
Integrate website pages and functionality code/elements
Proofreading and validation
Further testing internally and by client (user group)

Deployment

Prepare website for launch as is relevant for each project (e.g. internal/external marketing, move website to live server, repoint DNS, submit website to search engines, undertake client training, complete website documentation including training manual, service level agreement, ongoing development plan, etc.)
Launch website into live environment (final testing)
Set up next phase meetings and review process with client

Home / Work / About us / Capabilities / Contact

Contact

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Interested? We hope so. Any questions about the digital space, about our services, just ask. E-mail, call us, fill in the form. Follow us on Twitter

Name
Company
Email address
Your enquiry

Oculus Digital
Addington House
73 London Street
Reading
Berkshire
RG1 4QA
UK

t: 44 [0]118 958 9815

e: response@oculusdigital.co.uk

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Oculus Digital: It's a Kentico site fest! http://oculusdigital.blogspot.com/2010/07/its-kentico-site-fest.html?spref=tw

Work

Content Management System (CMS)

Content Management System (CMS)

Content Management System (CMS)

Content Management System (CMS)

Content Management System (CMS)

E-Marketing

E-Marketing

E-Marketing

E-Marketing

Animation

Animation

Animation

Web Design

Web Design

Web Design

Web Design

About us

We can enhance your strategy, build a website, integrate back-end systems and business processes, devise and deliver e-marketing and online advertising campaigns. Are you seeking digital deliverance? Stop looking. Tell us the challenge and we'll deliver a superb solution.

Meet the team

Click on a thumbnail to read about us

Capabilities

Our services

Strategic consulting

Web and iPhone/iPad/Android app design and development

E-marketing

Rich internet applications

Our methodology

Define the project

Strategy and high-level design

Design

Production

Deployment

Contact

Interested? We hope so. Any questions about the digital space, about our services, just ask. E-mail, call us, fill in the form. Follow us on Twitter