Planning is vital to digital projects. We never begin designing or building websites and e-mailers without first carefully considering our client, their customers or audience, branding, technical parameters, the sector and business model in question, competitors, and much more.

All of this helps us build the bigger and crucial picture of requirements. This stage also allows us to consider integration into back-end systems and processes, which adds huge value to otherwise stand-alone websites and online campaigns.

From four pages to 4000, static or dynamic, creating striking and compelling websites is where Oculus Digital excels. We balance style, content, accessibility standards and usability skills to deliver compelling sites that enable you to deliver on your own web strategy.

Websites need constant attention – we don't believe websites should be one-off projects, but rather a marketing channel or information resource that should be regularly added to and improved. Two of our recently built websites are way ahead of their peers according to the Google Benchmarking service – that's the kind of ROI we love – and proof we've got it right.

Both of these sites use Kentico our preferred CMS of choice – we are a Gold Partner and have just become the first Kentico Certified Training Partner on mainland UK. We also won the 2009 global award for 'Best Education Site' for www.lotc.org.uk

A solid online strategy has to encompass driving traffic to your website(s). We know how to exploit the marketing opportunities offered by the internet – from e-mailing campaigns and data management, online magazines and e-newsletters, through to rich media advertising.

Our online expertise can help you promote your company, product or event to maximum effect and you can clearly measure the ROI.

Rich internet applications (RIAs) provide an increased level of interactivity, similar to traditional desktop software. RIAs deliver a more engaging user experience both over the web and via desktops.

This is achieved through technologies such as JavaScript, AJAX, HTML5 and Adobe AIR and Flash, aligned with content creation via video production and 3D animation.