IBM Unica, the recognised leader in marketing software solutions, briefed Oculus Digital to create a multilanguage interactive ‘marketing journey’ campaign to roll out in multiple territories. The four-part campaign that releases new resources every few weeks also needed e-mails designed to drive marketers to the microsite. Our designs built on the existing brand, whilst also refreshing it to provide a vibrant look and feel. The resultant microsite, based on the Kentico CMS platform, achieved a high rate of registrations and click-throughs.

Key deliverables included:

• E-mails that could be translated and integrated into Unica’s e-mail system
• Multiple language versions of the microsite
• Producing and integrating multiple resources
• Enabling a data feed from the microsite, into Unica’s own system