Take a look around train stations or airports or even walking down the street and you’ll see people using mobile devices to communicate or search for information. You’re on the move, or waiting to be so.
In those short snippets of time, you don’t want to read an entire website – you want the ability to easily and quickly search for products, services, news or events. And you don’t want to be waiting too long.
The vast majority of websites contain way too much content, information and functionality to see and use on a 7cm x 4cm (or smaller) screen. Optimising for mobile means challenging what’s really important and ensuring that website visitors get a rich experience – and that users are not left waiting for large images or masses of content to download. Every page needs to be easily navigable and should be an elevator pitch in its own right. You’ve only got seconds to convey the message/content.
Marketers have to adapt to different offline and online media types and mobile devices are no different. This is what the BBC has done, as have Google, Nike, Facebook, AutoTrader and Twitter, to name just a few.
A number of quick-fix solutions and applications are now available, but true website optimisation requires human intervention to interpret and review a website. If a visitor goes to your website – the one that confirms your brand – then they should be given the option of viewing a mobile-optimised version because it is a separate media channel in its own right. In addition, we also advocate the building of app for iPhones/iPads/Android devices that also enhance your brand presence and make you widely available to users.