Oculus manages multiple e-marketing campaigns every day
We create campaigns from scratch including copywriting, graphic design, build of e-mails (HTML/text) and landing pages, and we enthusiastically monitor the results. We also create and design banner-ads and manage the broader online advertising remit for our clients. We're experienced in getting excellent results from e-marketing campaigns and maximising ROI.
All our account managers and of course the web development team are fully au fait with the systems we use. But we go a lot further than simply churning out good-looking e-mails. We constantly stay abreast of trends and industry comment (remember the importance of those first six lines – the preview pane – especially in a B2B environment where 95%+ of recipients will be using Microsoft Outlook). We do lots of our own testing and consistently challenge our own delivery:open:click through conversion statistics.
We encourage all our clients to look far more closely at their e-marketing activities. The results often do not fully marry up to the potential – but with some good advice and a steer on improvements, we can turn in real conversion opportunities.
Results? Two very recent B2B e-mailers, sent to almost 7,000 recipients scored well above the TANK industry average – the click-through was over 8%!
Our e-marketing clients include:
- Compuware
- Docklands Light Railway (DLR)
- InterSystems
- London Business Network
- NEC
- Oracle
- Pegasystems
- Pharos
- TDM Group
- Unica