London Biotechnology Network (LBN) is a business network of over 2,000 members in 800 different organisations
LBN provides members with information and networking opportunities to cultivate the right environment for innovation and collaboration in the life sciences community.
Following a recommendation, Oculus was approached by LBN to build them an exciting, fresh, interactive website. The website was also required to house the ‘London BioGuide Directory’, the first point of contact for all enquiries relating to the biopharmaceutical sector which holds information on what drug companies are working on and where they are in the process of bringing a new drug to market.
After a thorough analysis of LBN's needs we proposed a comprehensive site based on solid information architecture and site-mapping.
As the website is in need of frequent updates due to the real-time nature of the content, we customised and tailored the Kentico .NET content management system to their specific needs. This allows LBN to easily and quickly enter new information into this complex website. We also delivered a custom-built tool that displays company and drug candidate data. This tool generates 'on demand' graphs and pie charts that give an overview of each sector. By implementing Google Analytics, LBN has been able to gain insight into how the website is used and to update information accordingly.
The new website has been well received by the biopharmaceutical community with new registrations and site activity.