The NASSCOM India Leadership Forum is a key networking event for the major players amongst offshore service providers.
For Steria, which offers clients a complete portfolio of IT-enabled business services, the forum is an extremely effective way of promoting the brand to both existing and potential employees in India, as well as prospective clients.
Steria wanted a high level of exposure at the February 2009 event, so to support the exhibition stand Oculus created a high-impact and attention-grabbing Flash presentation – initially to generate interest and draw visitors to the stand as well as support the Steria brand and the story behind it.
We used existing ING Renault Formula One team footage, previously developed through Steria's status as official technology partner. Through the use of eye-catching graphics, we incorporated information on the Steria story including an overview of areas such as global locations, business sectors and key blue-chip clients.
The presentation ran on a large plasma screen, positioned so visitors using the staircase opposite had a clear view of the screen. The sound and visual impact of the presentation created a buzz around the stand and increased footfall on previous years.