The omnipresent smartphone is a crucial part of how we read emails and access web content these days. Any marketing campaign involving email or web content should take this into account – ideally providing a mobile-optimised experience for mobile users.

The stats*:

  • Around 20% of ALL emails are opened in mobile devices
  • 67% of smartphone users accessed email through their mobile devices in June 2011
  • Over 40% of people close or delete email (received on their mobile) if not optimised for mobile
  • Almost 70% of people clicking through from an email on a mobile device will not take any action unless the webpage they reach is mobile optimised
  • Mobile use for reading emails is growing by over 50% each year

At Oculus, we can design and develop emails and web content to deliver mobile-optimised content when a mobile device is detected – so your audience gets the best of both worlds. Talk to us to find out the difference it could make to your business.

Our expertise:

  • Mobile-optimised websites and landing pages
  • Mobile-optimised emails
  • Mobile apps (iPhone, iPad, Android or BlackBerry)

For more information, contact: Marc Price, Head of Digital on +44 (0)118 958 9815 or mprice@oculus.co.uk

* The stats were taken from various sources – spanning econsultancy, e-dialog, comScore and a number of years of our own email and online marketing activities. And to put some perspective on things, the number of connected mobiles in the world is getting very, very close to the total number of people in the world - see the stats on Phonecount (referenced by Wikipedia).